Can AI Run a Media Company? Let's find out with Vida, Founder of Astute
Vida Stanić, founder of Astute, on building an AI-run media company that matches B2B brands with niche creators at scale.
Vida Stanić · Founder at Astute · New York · 42 min · 2026-09-08
About this episode
Astute is a New York-based startup building an AI-run media company for B2B brands. Instead of manual outreach, two AI agents find creators and lock in partnerships. Vida Stanić is its founder.
She studied international relations, trained to be a lawyer, and then ran growth at FluidStack as it scaled from $2M to a much larger revenue run rate. Her path is a useful example of how a non-technical, non-business background can become an advantage when you are building something new.
What we cover
- Why B2B marketing is moving away from ads, PR and SEO toward creator trust
- How Astute uses two AI agents to handle creator partnerships end to end
- What an AI-run media company actually looks like operationally
- From international relations and law to scaling a startup's growth function
Key takeaway
AI is not replacing media. It is removing the slow manual work so the creative and strategic parts can move faster.