Everyone's Wrong About AI in Hiring. Here's the Truth

Rhiannon Hayes, Head of Marketing at Copenhagen AI recruiting startup Kiku, on why applications disappear and how AI can help.

Rhiannon Hayes · Head of Marketing at Kiku · Copenhagen · 35 min · 2026-06-20

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About this episode

Is the job hunt broken, or are we doing it wrong? Ale and Simo sit down with Rhiannon Hayes, Head of Marketing at Kiku, an AI recruiting startup in Copenhagen.

Her career path went English Literature, Nokia, Google, EV startups, and now HR tech — a useful counterweight to the idea that careers should be linear.

What we cover

Key takeaway

Volume applications stopped working. Specificity — to the company, the role and the problem — is what gets a reply.