Nobody Cares About Sustainability Anymore? Let's Find Out with Electricity Maps
Dragos, Marketing Lead at Electricity Maps, on climate data, free tools, and what changes when a startup scales from 65 to 300 people.
Dragos · Marketing Lead at Electricity Maps · Copenhagen · 55 min · 2026-07-27
About this episode
Electricity Maps builds the most comprehensive real-time view of the electricity grid — where each country's power actually comes from. Dragos runs growth there, after a path that went from SEO at an iGaming startup that IPO'd in Sweden, to scaling EV-charging company Monta from 65 to 300 people.
If you are early in your career and trying to work out whether to join a 25-person startup or a 300-person scale-up, this is the most concrete comparison we have recorded.
What we cover
- Why Electricity Maps gives away a tool used by academics, journalists and people arguing online — for free
- How he decides when chasing virality is actually worth the resources
- Working at a 25-person startup versus a 300-person scale-up, and why small teams leave nowhere to hide
- Why 'be a doer' beats credentials when a climate-data company is hiring
Key takeaway
In small teams your output is visible immediately. That is uncomfortable, and it is also the fastest way to build a track record.