Spotify expands podcast partner monetisation program to 35 countries

A neutral summary of Spotify expands its partner program for podcasts to 35 new countries, published by TechCrunch. Summarised for the Ceeve reading list; the original reporting is TechCrunch's.

Spotify is expanding its podcast partner program to 35 regions including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic and the Bahamas. The program lets podcasters earn money through ad revenue sharing and Premium user subscriptions on both audio and video formats. Spotify said video impressions from Premium users and ad revenue from free listeners both count towards payouts.

This represents Spotify's largest geographical expansion for the partner program, which previously operated in the U.S., Europe and Australia. Video podcast consumption on Spotify has increased 140% since the feature launched in 2022, and monthly payouts to shows have risen by a third since January. Podcasters can distribute shows on other platforms and retain all sponsorship revenue they earn.

Spotify lowered eligibility criteria earlier this year, requiring creators to have at least three episodes online, 2,000 consumption hours and 1,000 engaged audience members in the last 30 days. This change increased average consumption in participating shows by 45%. Job seekers in content creation and podcast production should track these monetisation developments, as Ceeve's tools can help highlight relevant experience with emerging revenue models.

Read the original on TechCrunch

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