Apple modifies tracking consent screens for EU apps following antitrust action

A neutral summary of Apple will let EU apps use less-alarming tracking-consent screens, published by TechCrunch. Summarised for the Ceeve reading list; the original reporting is TechCrunch's.

Following a multiyear antitrust investigation by German federal competition regulators and others, Apple has modified its App Tracking Transparency system. Previously, the system favoured Apple over third-party apps because Apple's own apps could use consumer data without consent prompts. The new agreement applies to apps distributed in Germany, France, Italy, Poland, and Romania.

App developers in these countries can now display alternative consent screens with modified formatting, language, and links to additional information. Changes include presenting screens as full-page displays rather than pop-ups, removing the word "track", and changing button labels from "Ask App Not to Track" to "Reject". Developers can also provide clickable links explaining how they use data and why permission is being requested.

Users typically deny tracking permissions on consent screens, which reduces revenue for ad-supported businesses like Meta while benefiting Apple's own services. Apple says it will allow app developers to re-prompt EU users one year after their previous choice. Job-seekers in app development and advertising should monitor how these changes affect business models, particularly when using Ceeve to tailor applications for companies in these sectors.

Read the original on TechCrunch

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